Meet us
Meetings without a purpose are pointless meetings.
We work with companies across Sweden. A first meeting is always free — about 45 minutes to take the temperature of your business.
The team
The people behind the method.
Management consultant since 1995 and partner in ER-Konsult since 1999. Has worked with 150+ companies, designed over 1,400 workshops, and produced 90+ business plans, market plans and brand platforms.
- Business development & brand platforms
- Sales development and coaching
- High-performing teams & leadership
- Lean implementation and culture
Ran a leading advertising agency from 1976–2006. With ER-Konsult since 2006 on market and business development. Lives and works partly from France; specialises in sales, marketing and brand building across B2B and B2C.
- Sales, marketing and brand building
- Business and market plans
- Sales training and coaching
- Leadership and personal development
Among Sweden’s most experienced Lean practitioners — 25 years implementing Lean in industry. Former leadership roles at Volvo Cars and Euromaint Rail. Partner since 2014; High-performing teams draws heavily on his experience. MBA, Warwick Business School.
- Lean production and change
- Operations and organisation
- Business development
- Team and leadership development
Systems scientist and independent consultant 1993–2016 with 100+ clients. Joined ER-Konsult in 2016. Author of Projektledarrollen i praktiken. ICF-diploma coach; Styrelseakademien board certificate.
- Change management & organisation
- Business plans and action plans
- Board development
- Project leadership and evaluation
Lars-Gunnar Franzén
Consultant · Organisation & leadership
Background as environmental engineer and HR director at Diös Bygg, Kungsfiskaren and NCC. Works with company routines, staff handbooks, leadership training and management-team development — especially in construction.
- Company routines & staff handbooks
- Organisation and leadership
- Appraisal talks and meeting technique
- Goal steering and mentoring
Book a free mini-meeting
Tell us briefly about your company and what you want to move. We will come back with a concrete, no-obligation conversation — not a pitch deck.
Where we are
Halmstad
Westerbergs gata 3
302 26 Halmstad, Sweden
Varberg
Norrgatan 16
432 41 Varberg, Sweden
Dubai
UAE
Prefer the AI tool first? Explore WinMarketAI. The method is the same either way.



