Collective Memory
Tap into the collective memory of ER-Konsult, management consultants in Sweden since 1982.
The AI-powered strategic decision-making tool for SMEs
Create a BetterStrategy Faster.
WinMarket provides decision support built on judgement and evidence from three decades of SME engagements.
Why WinMarket
Three decades of judgement,in every decision.
Three Decades Of Know-How
Know-how from three decades of SME engagements — the situation, the advice, and what actually followed.
Vinn Din Marknad®
Structured with Vinn din marknad® — a proven method for strategic decisions and business planning.
Proprietary AI
Enhanced with the power of our trained proprietary AI reasoning model.
Private By Design
Your data always stays private with your account. Nothing feeds a large public AI model.
If you're a traditional small or medium sized business with decisions about the future to make — this is for you.
Manufacturers, wholesalers, logistics firms, service companies, and hospitality businesses. Growth, markets, and positioning — without analyst coverage, a strategy team, or a six-figure consulting engagement.
The product
Strategic decision support, presented as a board-ready report.
Use it for a single decision, or work through the full method — you choose how far you take it.
01
Where You Stand
Your market sized from the ground up, including niches most analysts don't cover.
02
Who You're Against
Competitors mapped in detail, your position assessed against them.
03
Where To Go
First indications of direction, each traced back to a specific finding.
How it works
Three steps, from your situation to a decision you can stand behind.
- 01
Tell Us Where You Are
A structured intake covering your company, your market and the decision in front of you. Confidentially.
- 02
See What Comes Back
Your situation worked through the Vinn din marknad method, against three decades of real SME cases and live market data.
- 03
Decide
Decision support your management and board can act on — and challenge, when you want to go deeper.
The full method
Coming soonTaken all the way, the modules build your complete business plan.
Vinn din marknad® — the method behind three decades of SME growth. Each module builds on the one before. You move at your own pace.
The work carries forward — so each decision builds on the last.
- 01
Diagnostics
SWOTIA, business potential, target groups, products, competitors, positioning
- 02
Business Direction
Vision, business idea, barrier goals, key metrics, improvement areas, organisation
- 03
Market Adaptation
Product, assortment, pricing and distribution strategy
- 04
Market Strategy
Goals, marketing strategies, digital channels, sales strategy, action plan
- 05
Brand
Core values, brand promise, message
- 06
Governance
Scorecard, annual cycle, meeting effectiveness, action plan
The model
How the WinMarket model works
Know-How, Not Client Files.
Three decades of SME engagements have been distilled into know-how — the situation a company was in, what was advised, and what followed. The material is anonymised. No client's sensitive information is used, stored or exposed.
A Model Trained To Reason.
The WinMarket model is trained on the Vinn din marknad® method and on the reasoning behind it. It does not look up answers. It works through a decision the way the consultants who built the method would.
Private By Design.
Your data stays with your account. Nothing feeds a large public AI model.
A lp, not a query.
The more you work with it, the better it knows your business. It becomes a sparring partner for every strategic decision that follows, not a report you read once.
- 01
You Put In — Your situation, your market, the decision in front of you.
- 02
The Model Gathers — Live market and competitor data, plus comparable cases.
- 03
The Model Reasons — Step by step, through the method.
- 04
You Get It Back — Structured decision support you can question, challenge and build on.
- 05
You Put In More — And the next round is sharper.
The value of WinMarket for you
Further along, before the first workshop.
01
A Management Consultant's Groundwork, Automated.
Weeks of diagnostic work arrive in a form your management can use immediately. You start the internal discussion far further along.
02
Strategy Work That Doesn't Wait For Budget.
No engagement to scope, no six-figure decision before you learn anything.
03
A Basis You Can Return To.
Each decision builds on the last, so the thinking compounds instead of starting over.
Why not just ask generic AI
Chat tools answer. WinMarketAI® registered reasons through a method built over three decades of real engagements.
Generic AI
Answers whatever it is asked
WinMarketAI® registered
Vinn din marknad®, applied step by step
Pricing
Start with one report.
Start with one report. Starter and Pro unlock as the full method rolls out.
One Report
Available now€99
one-time
One diagnostic, with revisions. No subscription.
- One diagnostic report
- Revisions included
- Board-ready decision support
- Your data stays with your account
Starter
Coming soon€999
per year
Ten reports a year, across all modules.
- Ten reports per year
- Across all modules
- Everything in One report
- Upgrade path as you grow
Coming soon
Pro
Coming soon€4,999
per year
Unlimited reports across all modules. Live market data updates. Customer support.
- Unlimited reports
- All modules
- Live market data updates
- Customer support
Coming soon
FAQ
Questions, answered.
What owner-led SMEs ask before they trust AI with a real decision.
An hour of your input. The report comes back the same day.
Your data stays with your account. It is never shared, resold or used to train a public AI model.
No. But if you bring one in later, you start the work far further along.
That is what we built it for. Traditional SMEs in niches most analysts don't cover.