WinMarket Consulting
Founded as ER-Konsult, 1982
The methodology, the case history, and the people behind WinMarket Consulting — and how that work now also runs as WinMarketAI.
Since 1982
From ER-Konsult to WinMarket Consulting.
It began
When Börje Ernstsson left his position in the armed forces, went on the offensive and started ER-Konsult Utbildning. The very first client was the Swedish Armed Forces. Since then, the practice has created growth and profitability in hundreds of companies — most successfully in small and mid-sized ones.
The books
Ernstsson's ideas became a string of books through the 1980s. Syntesinriktat ledarskap (1985) became an established concept. Syntesinriktad service (1986) introduced the PTMD goal model, still used for organisational development today. Kompetensutveckling och utbildningskvalitet (1987) led to a collaboration with the Swedish employers' organisation SAF, which later adopted the model as a quality framework for industry. Duglighetsmodellen (1989) still holds a permanent place in the Swedish defence training system.
Handing over
In the late 1990s Ernstsson handed the practice to Bengt Grahn and Arne Nilsson. The decade's dominant client sector was construction, including a major assignment for NCC Byggservice from 1999.
Vinn din marknad takes shape
Johan Pehrson joined around the turn of the millennium and became a partner in 2001. Together with Roland Nilsson — then managing director of the Halmstad agency Byrån 1&2 — he developed the methods and pedagogy for growth and profitability that became Vinn din marknad.
A third partner
Håkan Berndtsson joined as a partner in 2014, after several years with the firm. He has a substantial record in Swedish industry, including running Volvo's engine plant in Skövde with three thousand employees, and is among the people in Sweden who have worked longest with implementing Lean. The High-performing teams concept draws heavily on his experience.
Today
The practice continues as WinMarket Consulting, led by Ivar Lidén, with Johan Pehrson, Roland Nilsson and Håkan Berndtsson as senior advisors. The method, the case material and the way of working are unchanged. What is new is that they now also run as software. The original Swedish site remains at er-konsult.se.